During this time, the ads began portraying him in a less antagonistic manner he went from being bumbling to suave and cool, and he actually managed to eat Cheetos unlike in the older commercials. Chester began appearing in live-action/animated hybrid advertisements where he entered the real world. With the introduction of the "Dangerously cheesy!" slogan and Pete Stacker replacing Joel Murray as his voice actor. In 2019 a petition appeared on for someone to make the series happen sometime for Nickelodeon.Ĭhester's character underwent slight revamping in 1997. Their petition marked the first time that the organization protested something before it actually became a program. However, an ethics debate erupted over Chester's status as an advertising character, and likely due to the protests of Action for Children's Television, the show was prevented from airing. In 1992, Chester's own television program called Yo! It's the Chester Cheetah Show! was under development for the Fox Kids Saturday morning fall lineup. These spots were first directed by Keith Van Allen and later by Cow and Chicken creator David Feiss. The result would always involve cartoon violence in the vein of Looney Tunes, such as Chester riding a motorcycle off a bridge, getting thrown to the top of a coliseum, or plunging miles through the air to unwittingly grab a hang-gliding bodacious babe, only to cast her aside in favor of Cheetos. The self-described "hip kitty" would often speak in rhyme and sneak up on an unsuspecting stranger at a beach or public park. įrom the mid-1980s to early 2000s, television adverts often featured Chester's desperate attempts to eat other people's Cheetos. He used the slogans "It's not easy being cheesy" and "The cheese that goes crunch!" from 1986 to 1997", until it became "Dangerously cheesy!" from 1997 onward. After Chester's introduction, the sly, smooth voiced cheetah began starring in more commercials and eventually became Cheetos' official mascot. The original 24- frame animation was done by Richard Williams. In 1986 Chester Cheetah was created by Brad Morgan, who art directed the commercials and designed the character, and Stephen Kane who wrote the original scripts for television commercials. History 1986–2003: Traditional animation Ĭheetos' original mascot was the Cheetos Mouse, who debuted in 1971 and disappeared around 1979. Chester Cheetah is a fictional character and the official mascot for Frito-Lay's Cheetos brand snacks as well as Chester's Snacks which consists of flavored fries, popcorn and puffcorn.
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